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Two Jack’s milkshakes, one strawberry and one chocolate, clinking together against a pink and white checkered background with butterfly accents.

BIRMINGHAM, Ala. (Sept. 23, 2026) – Jack’s Family Restaurants (Jack’s) will celebrate the life and legacy of Dolly Parton this Friday, Sept. 25, in recognition of the Dollywood Foundation’s inaugural Give Like Dolly Day, honoring her lifelong commitment to literacy and community.

In honor of Dolly Day, the Jack’s Family Fund will donate 10% of all milkshake sales from Sept. 25 directly to Dolly Parton’s Imagination Library, supporting the childhood literacy mission she championed for decades. Guests can enjoy two small milkshakes for just $5 from 9 a.m. to 5 p.m. at all Jack’s restaurants, available in-store and online. The 9 to 5 window serves as a nod to one of Parton’s most recognizable works while giving guests an opportunity to celebrate her legacy through something even more enduring: giving back.

“Dolly’s love for her neighbors reflected so much of what makes the South special,” said Billie Jo Waara, Chief Marketing Officer at Jack’s Family Restaurants. “That commitment to others is a value we share at Jack’s, and we’re excited to give back to the Imagination Library while inviting guests to join us in celebrating the joy and generosity she shared with so many.”

Founded by Parton in 1995, Dolly Parton’s Imagination Library provides free, high-quality books to children from birth to age 5, regardless of family income. The program began in Parton’s home county in East Tennessee and has since grown to serve children around the world.

Guests can visit eatatjacks.com to find a nearby location, order two small milkshakes for just $5 from 9 a.m. to 5 p.m. on Sept. 25 and be part of Jack’s Dolly Day celebration benefiting the Imagination Library.

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ABOUT JACK’S FAMILY RESTAURANTS

Founded in 1960 in Homewood, Alabama, Jack’s Family Restaurants started as Jack’s Hamburgers in a walk-up hamburger stand that served burgers, fries, sodas and shakes and has now grown to more than 290 locations in six states in the South. Jack’s is All About The South and serves its guests quality food with an emphasis on community involvement and charitable giving. For more information, visit eatatjacks.com or follow them on Facebook and Instagram.

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