Wickles Pickels Burger

Jack’s Family Restaurants and Wickles Pickles announce first-ever brand partnership

Two Southern iconic brands offer new Jack’s Wickles Pickles Bacon Burger

BIRMINGHAM (Aug. 15, 2022)Jack’s Family Restaurants (Jack’s), a Quick Service Restaurant (QSR) network headquartered in Birmingham and boasting more than 220 locations across Alabama, Tennessee, Georgia and Mississippi, today announced a first-ever, limited time menu alignment with ‘The South’s Best Pickles’ – Alabama-based Wickles Pickles – for the Jack’s Wickles Pickles Bacon Burger, available starting Wednesday, Aug. 17, through Tuesday, Oct. 4, at every Jack’s location across the Southeast.

The new Jack’s Wickles Pickles Bacon Burger features a juicy, savory All-American beef burger topped with bacon, French fried onions, and the sweet, yet spicy, taste of Wickles Pickles.

“Nothing says ‘All About The South’ quite like two local companies coming together to bring some of the best in Southern taste to our fans,” said Jack’s Family Restaurants CEO Todd Bartmess. “We are thrilled to share Wickles Pickles with our guests across all the communities we serve.”

The new partnership started with a chance introduction of company representatives at a high school athletic event and evolved through a shared love of great Southern food, a commitment to high-quality, handmade ingredients and a sincere care for doing things the right way for brand fans and consumers alike.

“As Jack’s fans ourselves, we are excited to partner with another Alabama original and bring our flavors to life together through this new menu item,” said Trey Sims, who since 1998 has helmed Wickles Pickles alongside his brother, Will, and Andy Anderson.

“Having two community-loved brands of this Southern caliber together on a menu is truly unique and exciting, and we look forward to the positive feedback we are confident we will receive,” added Will Sims.

In honor of this limited-time menu offer, Jack’s will launch a special run tee-shirt design, provide online giveaways and align with well-known Southern influencers for campaign collaborations.

The Wickles Pickles Bacon Burger is available to order in-store or for pick up at eatatjacks.com or on the app.

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Founded in 1960 in Homewood, Alabama, Jack’s Family Restaurants started as Jack’s Hamburgers in a walk-up hamburger stand that served burgers, fries, sodas and shakes and has now grown to more than 220 locations in four states in the South. Jack’s is All About The South and serves its guests quality food with an emphasis on community involvement and charitable giving. For more information, visit eatatjacks.com or follow them on Facebook and Instagram.

In 1998, a 90-year-old secret family pickle recipe once reserved for family and friends was unleashed to the public as Wickles. Today, Wickles Pickles is known as the South’s best pickles. It’s custom blend of spices and fresh ingredients produce sweet, tangy and spicy pickles, relishes, and spreads – a wickedly delicious experience unlike anything else. An iconic fixture at any gathering, tailgate, or meal; no other pickle has this much personality, earning Wickles a fanbase across the U.S.  Learn more about our delicious products and grab some for yourself at https://wicklespickles.com/.