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Stop, Collaborate, & Listen




Making the world a better place, one bigger better burger at a time.

BIRMINGHAM – Quick-serve restaurants have always been the king of the South but Jack’s® restaurants are showing up on the spot to steal the crown. So, when you already have superb burgers on your menu what happens next? You invent the Better Burger. Jack’s® restaurants are ringing the bell to introduce the Bigger Better Burgers, a new flip on the signature burgers. These meatier, juicier, and toastier sandwiches are topped with a new split top bun, crispy lettuce, a straight off the vine tomato slice, and a thick slice of American cheese and are sure to leave your taste buds crying for more.

Jack’s® is definitely not stripping down on their Bigger Better Bacon Cheeseburger. I mean, we all like big buns and burgers so don’t lie, and with these, we know you won’t deny.

Todd Bartmess, CEO of Jack’s® stated it best when talking about why Jack’s® reinvented their burgers, “We depend on our customers, they are a part of Jack’s®. We are greatly honored to be serving them on a daily basis and wanted to give them something new and improved with the better burger line”.

“We already had a great burger, we just wanted to improve our burgers to bring more quality and quantity to the table”, said Christy Gravitt, Brand Manager for the Jack’s® brand. After perfecting the better burgers, Jack’s® rolled it out to 8 stores in the Birmingham market to test the results. The results were substantially positive and now the new better burgers are available at participating Jack’s® locations for the suggested menu price and can be included in a combo meal with a regular drink and our famous crinkle cut fries. For additional information, visit https://www.eatatjacks.com/

About the Jack’s Brand

Founded in 1960 by Jack Caddell, the JACK’S® brand arrived in the South long before the golden arches and a few other nationally known fast food chains had even opened their first location. The first Jack’s® was opened in the city of Homewood, Alabama. Today Jack’s® operates more than 140 locations in 4 states. Last year Jack’s opened 6 new locations and will be opening 11 new locations in 2017. To learn more about the Jack’s® brand, please visit the Jack’s® brand website at https://www.eatatjacks.com/ or follow us on https://www.facebook.com/eatatjacks,  https://twitter.com/eatatjacks and https://www.instagram.com/eatatjacks/

CONTACT: Christy Gravitt Brand Manager 205-201-7809 cgravitt@eatatjacks.com or Amanda Hall Marketing Communications Manager 205-201-7807 ahall@eatatjacks.com