Jack's Sweetens Things Up at Alabama Chocolate Festival

Published April 9, 2013

BIRMINGHAM, Ala. – Estimated crowds of 7,000 people enjoyed musical entertainment, arts, crafts, carnival rides and delicious chocolate Sat., April 6 at the 9th Annual Alabama Chocolate Festival.

Secretary to Gadsden Mayor Calhoun and Chocolate Festival Coordinator Beth Lee said perfect weather and free admission drew people and families of all ages and backgrounds. Along with the chocolate fountain, festival-goers enjoyed shopping among more than 100 vendors for a wide variety of jewelry, crafts and clothing.

As a family company, Jack’s joined in on the fun.

“We were so proud to have had Jack's participate this year as a Patron Sponsor, providing the delicious chicken fingers, hamburgers, green beans and cole slaw for our sponsor's area,” said Lee. “Jack's shot T-shirts to the crowds with the air guns and the crowds loved it. They had lots of fun giveaways and free entertainment, which made for a hugely successful day.”

Part of the day’s success came from the day’s headliner, The Return, who brought back memories with great music by the Beatles. Other musical acts included Above the Throne, New Ground and The Alliance Quartet. Throughout the day, children participated in a range of activities, including a bungee jump, water ball walk, prize booths and more.

The Chocolate Taste-Off, a competition for recipes featuring chocolate or cocoa, awarded first, second and third place prizes for cakes, pies, cookies and everything else chocolate. Though the chocolate was a delicious treat, Jack’s Director of Marketing Pam Measel said just being a part of the event was even sweeter.

“One of our main focuses as a company is to be actively involved in, and give back to, the communities we are located in,” said Measel. “We enjoy being an active part of the Gadsden and Rainbow City communities. This event was just as exciting for us to be a part of as it was for everyone else that came out.”

Lee added that the day would not have been possible without partners like Jack’s.

“We thank Jack's for everything and hope we can partner again next year,” Lee said.

For more information, call or E-mail Lizzy Thomas at (601) 540-3302 or elizcthomas@gmail.com.



Jack’s Family Restaurants, Inc. was started in 1960 in Homewood, Ala. The restaurant specializes in fresh burgers, crinkle-cut fries and hand-dipped shakes. Jack’s has more than 100 stores across the Southeast- with locations in Alabama, Tennessee, Mississippi and Georgia. Since 1960, many things have changed in our world, but one thing has remained the same: Jack’s is still serving up great food, with a smile.