Jack's Supports Good Food and Family

Published April 3, 2013


BIRMINGHAM, Ala. – Teams from across the mid-south will compete at Noccalula Falls for barbeque bragging rights April 12-13 at the 5th Annual Smoke the Falls.

The barbecue contest is sanctioned by the Kansas City Barbeque Society, which provides more than fifty judges who will award more than $10,000 in prize money. The professional division includes competition in ribs, Boston butt, chicken and brisket. An overall grand champion and a reserve champion will be named.

The event is expected to attract more than 1,500 people, mostly families. As a family company known around the southeast for its burgers, Jack’s will participate in the competition by sponsoring the Kid’s Zone.

“Our mission is to support families in the communities we serve. What better way for families to spend time together than by eating great food with other friends and families,” said Jack’s Director of Marketing Pam Measel. “For the little ones whose stomachs may fill up fast, we will have lots for them to do in the Kid’s Zone.”

This year’s Kid’s Zone will feature story time with the Gadsden Public Library, as well as several inflatables and games. In addition, Jack’s will be giving out coloring sheets, coupons and other items.

“We are very excited about Jack’s involvement with the BBQ Festival,” said Noccalula Falls Administrative Supervisor Janet Tarrance. “We like to partner with companies and organizations that have family values and that serve the community in a positive way. That is one of the reasons we are so excited about the relationship that we have with Jack’s.”

Friday night admission is free. Saturday, adults ender for $10, children ages four and up enter for $5, and children under three years old enter for free.

For more information, call or E-mail Lizzy Thomas at (601) 540-3302 or elizcthomas@gmail.com.



Jack’s Family Restaurants, Inc. was started in 1960 in Homewood, Ala. The restaurant specializes in fresh burgers, crinkle-cut fries and hand-dipped shakes. Jack’s has more than 100 stores across the Southeast- with locations in Alabama, Tennessee, Mississippi and Georgia. Since 1960, many things have changed in our world, but one thing has remained the same: Jack’s is still serving up great food, with a smile.