Jack's Sends Messages of Hope to Tornado Victims

Jack's Sends Messages of Hope to Tornado Victims

Published April 23, 2012

BIRMINGHAM, Ala. – Jack’s announces its support of Bo Jackson’s campaign to raise $1 million for the Governor’s Emergency Relief Fund.

April 24-28, 2012, sports legend and Alabama native Bo Jackson will pedal his way 300 miles across Alabama’s tornado-devastated cities and towns in his effort to raise funds and awareness for victims of the deadly April 2011 storms that ravaged the state. His campaign, Bo Bikes Bama (BBB), has drawn national attention, and celebrities like Cam Newton and Lance Armstrong are scheduled to accompany him along the ride. Individuals and corporations can contribute to the campaign, and supporters can even join Jackson on the trek.

Jack’s has pledged its support in a variety of ways including a corporate co-sponsorship and food donations, and has also created the ‘Messages of Hope’ program that will allow local communities to display hopeful, supportive messages to those individuals and families affected by the 2011 storms.

Messages and artwork will be hand-drawn on a 10-by-10 foot portable wall that will travel the BBB route and be displayed at points along the way. The goal of ‘Messages of Hope’ is to provide encouragement for the survivors in the affected communities, as well as those participating in and supporting the BBB campaign.

“We are honored to participate in Bo Bikes Bama and hope that our new campaign will offer an additional form of healing for tornado victims,” explains Jack’s Director of Marketing Pam Measel. “We had many employees affected by last year’s tornado, in addition to raising nearly $165,000 for tornado victims, we want to do more. The state is still feeling the tornadoes’ effects, and Jack’s always wants to be able to assist a neighbor in need.”

Crystal Graham, a long-time employee of Jack’s whose father and sister each lost their homes, said that at one point, the only thing they had to hold on to was hope.

“After the tornado, there were so many people who helped, whether it was picking up peoples’ lives off the ground or providing money and groceries. That was hope to us,” said Graham. “By no means is life back to normal, but it means a lot to see someone like Bo Jackson willing to help out, and I am proud of Jack’s for continuing to work to make things better and for giving people a reason to still hope.”

Last May, Jack’s donated $163,880 to the American Red Cross and Salvation Army through a relief program called “Circle of Hope.” The new “Messages of Hope” campaign aims to remind people that there are still thousands of Alabamians in need of support.

Throughout BBB, Jack’s will transport their “Messages of Hope” wall throughout the state. Between April 20 and 27, Alabamians may sign the wall in the following communities throughout the state and along the BBB route. Jack’s plans to have citizens of each respective community sign a designated section of the wall before it travels to the next location.

The Wall of Hope first traveled to the Meridianville, Ala., Jack’s at 12301 Hwy 231/431 N on Fri., April 20. Today, Mon., April 23, the wall will move to the Fyffe, Ala., Jack’s at 744 Main St. from 3-6 p.m. On Thurs., April 26, the wall will be up from 3-6 p.m. at the Pleasant Grove, Ala., Jack’s located at 27 Park Rd. #200. The wall’s journey will end at Rock the South at Heritage Park in Cullman, Ala., on Fri., April 27. Before the concert, Mayor Max A. Townson will explain the purpose of Jack’s “Message of Hope” wall, where it has traveled, and the significance of the messages shared on it to renew hope in Alabama.

In addition to the “Messages of Hope” campaign, Jack’s Regional Manager Taylor Kitchens will ride four of the five-day trek on behalf of his employees, tornado relief volunteers, the thousands who lost their homes, and in memory of the 260 people who lost their lives on April 27, 2011.

“I’m riding for Area Manager Dale Seals and his crews who set up food shelters to help feed victims and volunteers in the Cullman area. I’m riding for my boss, Billy Wentz, who worked all day and night trying to clear the roads with his son so emergency crews could get in to begin the search of survivors,” said Kitchens. “I’m riding for the towns of Cordova, Cullman, Tuscaloosa, Hackleburg, Ashville, Pinson, Clay, Henagar, Guntersville, Pleasant Grove and all the other towns that had their lives turned upside down. I’m riding for our state.”

Jack’s support of the BBB campaign and its additional efforts to spread hope and healing throughout the state with the “Messages of Hope” wall are true reflections of the company’s commitment to the communities it serves.

“It is our goal for this to be a time for remembering, a time for renewal and healing,” said Measel. “We were so involved in each of our communities when this occurred. It is only natural that Jack’s gives back in this small way.”

For a full schedule of where and when the “Messages of Hope” wall may be signed, visit www.eatatjacks.com. Contact Lizzy Thomas for more information at (601) 540-3302 or elizcthomas@gmail.com.

For more information on Bo Bikes Bama, visit www.bobikesbama.com For more information on Rock the South, visit rockthesouth.net.



On Tuesday, April 24th - Saturday, April 28th, 2012, sports legend Bo Jackson will bike 300 miles through the tornado ravaged communities of Alabama. Bo is riding his bike to raise $1 million for the Governor's Emergency Relief Fund, which was established to help Alabamians with unmet recovery needs that unfolded in the wake of the deadly tornado outbreak across the state in April 2011.

Jack’s Family Restaurants, Inc. was started in 1960 in Homewood, Ala. The restaurant specializes in fresh burgers, crinkle-cut fries and hand-dipped shakes. Jack’s has more than 100 stores across the Southeast- with locations in Alabama, Tennessee, Mississippi and Georgia. Since 1960, many things have changed in our world, but one thing has remained the same: Jack’s is still serving up great food, with a smile.

“Messages of Hope” Schedule:
4/20/2012: 3-6 p.m. Jack’s, Meridianville, 12301 Highway 231/431 North
4/23/2012: 3-6 p.m. Jack’s, Fyffe, 744 Main Street
4/26/2012 3-6 p.m. Jack’s, Pleasant Grove, 27 Park Road #200
4/27/2012: 4-10 p.m. Rock the South, Heritage Park, Cullman, 1705 Lee Avenue Southwest