Jack's Joins the Valley's CW to Support Panoply Arts Festival

Published April 23, 2013


BIRMINGHAM, Ala. – The Arts Council’s Panoply Arts Festival will take place April 26-28 to celebrate music, dance, theatre and the visual arts. Jack’s and the Valley’s CW will support the event by encouraging creativity in the Jack’s Jingle Tent, where families will be able to perform and record the Jack’s Jingle by signing up for Red Dot Deals.

“We are excited about our Jingle Tent and seeing how people will use their creativity to record their version of the Jack’s Jingle,” said Jack’s Director of Marketing Pam Measel. “The jingle spans generations, so it will be fun to see people of all ages singing it.”

For years, Jack’s has incorporated the upbeat jingle its advertising, from decade-old radio spots to hipped-up television spots. Throughout the entire day, the company will be playing its television commercials so festival-goers will have the chance to perfect the jingle before recording it.

The Valley's CW General Manager Doug Sutton said the partnership with Jack’s will make the Jack’s Jingle Tent the highlight of the festival. 

“Our stimulating and engaging space at the festival will give families and friends the exciting opportunity to experience the magic of television by recreating the Jack’s Jingle on the green screen right there in the middle of the festival,” Sutton said. 

Festival goers may also spin the Jack’s Prize Wheel to win Jack’s water bottles, T-shirts, key chains, free milkshakes, free Big Jack sandwiches, free biscuits, koozies and more.

The event, now in its 31st year, drew 71,000 attendees last year, making the festival one of the largest arts festivals in Alabama. This year’s event is expected to attract similar numbers with all-new musical acts, as well as a new craft beer garden, in addition to the artists and sponsors that flock to Huntsville to create the weekend-long festival.

Tickets are only $5 per day or $10 per weekend. Children 10 and under receive free admission.

For more information about Panoply Arts Festival, visit http://www.artshuntsville.org/our-programs/panoply-arts-festival or contact Lizzy Thomas at (601) 540‐3302 elizcthomas@gmail.com.  


About Jack’s Family Restaurants, Inc.

Jack’s Family Restaurants, Inc. was started in 1960 in Homewood, Ala. The restaurant specializes in fresh burgers, crinkle‐cut fries and hand‐dipped shakes. Jack’s has more than 100 stores across the Southeast with locations in Alabama, Tennessee, Mississippi and Georgia. Since 1960, many things have changed in our world, but one thing has remained the same: Jack’s is still serving up great food, with a smile.