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Cool Down with Jack's at Gadsden Riverfest

Published May 19, 2013

COOL DOWN WITH JACK’S® AT GADSDEN RIVERFEST

Jack’s announces its support of Gadsden Riverfest May 31 - June 1. Beginning Mon., May 27, Jack’s will give away a pair of tickets every day at Facebook.com/EatAtJacks. The two-day musical event is expected to draw crowds exceeding 30,000 from across the state.

Seven Jack’s locations serve guests throughout Etowah County who plan to attend Riverfest. Jack’s Area Manager Sherry Clough said employees from every store are looking forward to the event, as well.

“Our folks really enjoy this every year,” said Clough. “The community knows us, and everybody who comes up has a Jack’s story to share. We enjoy hearing their stories and being able to socialize with our customers outside of the store on a more leisurely basis.”

Clough encourages all of her customers to stop by the Jack’s tent to experience the new Jack’s Chill Zone, a misting tent designed to provide relief in hot temperatures.

“It’s amazing how big this event has become, and with a major event comes major crowds,” said Jack’s Director of Marketing Pam Measel. “All weekend long, the Jack’s Chill Zone will be a place for families to come cool off and take a break.”

Festival goers may also spin the Jack’s Prize Wheel to win prizes that could include water bottles, T-shirts, key chains, free milkshakes, free Big Jack sandwiches, free biscuits, koozies and more.

This year’s lineup includes Kenny Rogers, Corey Smith, Kate Falcon, and Jeremy Jackson among others. Weekend Passes are available for pre-purchase. Only single-day passes will be available at gates.

For more information on Riverfest, visit www.gadsdenriverfest.com. Contact Lizzy Thomas at (601) 540-3302 or elizcthomas@gmail.com for more information about Jack’s.


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About Jack’s Family Restaurants, Inc.
Jack’s Family Restaurants, Inc. was started in 1960 in Homewood, Ala. The restaurant specializes in fresh burgers, crinkle-cut fries and hand-dipped shakes. Jack’s has more than 100 stores across the Southeast- with locations in Alabama, Tennessee, Mississippi and Georgia. Since 1960, many things have changed in our world, but one thing has remained the same: Jack’s is still serving up great food, with a smile.

About Riverfest
Since Riverfest began in 1986 as a small event in a mall parking lot, The Chamber has worked with local sponsors and retailers to make it a major entertainment event. Crowds exceed 30,000 over the two-day musical weekend, and great artists such include country giants such as Charlie Daniels Martina McBride, Lorrie Morgan Toby Keith, Keith Urban, Vince Gill, Alabama, Randy Travis, Jamie Johnson, The Oak Ridge Boys and more. Rock night has hosted chart toppers such as Michael McDonald, The Beach Boys, Daughtry, Kansas, Bo Diddley, The Commodores, Gap Band, Kenny Loggins, Gin Blossoms, Sister Hazel, Bret Michaels, KC & the Sunshine Band, The Guess Who and Fuel. More than 200 musical acts have performed at Riverfest since its inception.