Jack’s, Alabama’s first fast-food restaurant chain, opened in 1960 in Homewood, Alabama as a walk-up hamburger stand. The original menu was simple, fifteen cent hamburgers and fries and twenty cent shakes. The legacy of Jack’s began. The menu was limited but people all over Birmingham discovered the delicious food served. Due to Jack’s popularity, restaurants opened throughout the Southeastern part of the country. Jack’s grand-openings were a big hit with parents and kids with special appearances from local celebrities.

Children received 100% of Jack’s marketing. Jack’s sponsored Cousin Cliff, Bozo the Clown and Sergeant Jack, who was named after the hamburger chain. Many Birmingham residents remember growing up with Cousin Cliff, enjoying hamburgers and singing the original Jack’s jingle on the Cousin Cliff Show.

The jingle was composed by Henry Kimbrell and produced by Ed Boutwell.

Jack's Hamburgers for 15 cents are so good...good...good, you'll go back, back, back to Jack's, Jack's, Jack's for more... more...more. This jingle is still remembered by Alabama natives today.

Benny LaRussa, owner, started a relationship with Jack's by purchasing a single franchise in the '60's. In 1979, LaRussa decided to devote all of his attention toward his new hobby. After 27 years in the grocery business, he purchased a franchise territory which consisted of 13 stores. Between 1979 and 1988 he developed his franchise territory from 13 stores to 33 stores.

In 1989, LaRussa purchased the total franchise rights to the Jack's concept. From 1989 to 1993, an additional 15 locations were added. Presently Jack's Family Restaurants, Inc., operates 85 locations throughout North Alabama, Mississippi, Georgia and Tennessee. Currently new locations are opening at a rate of four per year.

Jack's is a privately-held company with one franchisee, Manna Enterprises, Inc. Manna owns eight locations in east central Alabama. The corporate office is located in Birmingham.

Jack’s is known far and wide for our exceptional Biscuits, and Tasty Lunch and Dinner Choices. We also feature Blue Bell Hand-Dipped Shakes for Dessert. Check out our menu here.

Jack’s is all about serving the community. We’re always looking for new ways we can benefit the neighborhoods and towns we serve. Because after all, we live here, too.

Over the last three years, Jack’s has been honored as a recipient of the Alabama Restaurant Neighbor Award. This award is given annually to restaurants that make a difference in their communities.